Lebanon, Ohio - Fujitec America, Inc. recently unvieled a new brand identity to promote the company's elevator maintenance service program. The Service Stars of FujitecSM was created to market and promote the maintenance service side of Fujitec's business. Previously, Fujitec's marketing focus has been on new sales and installation of elevators for office buildings and escalators for municipal transit systems.

"Our presence in the elevator and commercial real estate industries is founded on and excellent and well-established reputation for quality," commented Dennis De Vos, President of Fujitec America, Inc. "Most people who are aware of us know that we build some of the smoothest riding and trouble-free elevators and escalators found anywhere. What's not so well known is that we apply those same standards for excellence in the service maintenance contracts that we sell."

The Service Stars of FujitecSM campaign was unveiled at the recent annual trade show and exhibition of the Building Owners and Managers Assocations (BOMA), held from June 17 to June 19, 2001, in Baltimore, Maryland. Fujitec's presentation featured an custom 20'x20 trade show booth that included various images of Fujitec Service Teacnicians working on elevator and escalator components. Also distributed at the BOMA show were flyers, brochures, and an interactive CD-ROM presentation, all of which promoted The Service Stars of FujitecSM logo, actual customer testimonials, and the message of maintenance service excellence.

Fujitec even went so far as hosting a special dinner for customers and prospects at the Maryland Science Center, complete with private "star shows" in the Center's planetarium and a computer-controlled 4.5 inch reflecting telescope door prize.

"Our Service Technicians are the best in the industry. We know that. Our current customers know it. The challenge is communicating that message to those building owners and managers who are either considering switching to a new service provider for their elevators or deciding upon a service contract for new elevators or escallators," addes Jim Crotty, Marketing and Communications Specialist for Fujitec Co., Ltd. "That's where The Service Stars of FujitecSM logo and related collateral material come into play. We now have an effective brand identity for the Fujitec maintenance service program - one which can be used effectively within, and outside, our company.

Professional maintenance service, with easy access to an complete inventory of parts, are necessary for efficient operation and long service life of a building's elevators and escalators. Fujitec provides these services to both elevators and escalators manufactured by Fujitec and most other systems manufactured outside of the Lebanon, Ohio-based company.

Fujitec's growth in elevator service maintenance contracts has steadily increased over the last several years. The growth rate for this segment of Fujitec America's sales was 5.3% in 1999 and 10.3% in 2000. The Company is anticipating a growth rate of 12% in service maintenance contracts sold during 2001.

Fujitec America, Inc., a leading manufacturer of elevator, escalator, and autowalk systems, began operations in 1977 and now includes 15 sales and service offices throughout the United States and kCanada, including locations in Atlanta, Boston, Chicago, Cincinnati, Columbus, Dallas, Washington DC, Houston, Los Angeles, New York, Philadelphia, Portland, San Francisco, Seattle, and Tampa.

Fujitec Co., Ltd., the parent company of Fujitec America, Inc., also based in Lebanon, Ohio, was founded in Osaka, Japan in 1948. Fujitec's world-wide organization includes 10 manufacturing facilities and more than 50 sales offices.

Contact: Jim Crotty, Marketing Communication Specialist.
Fujitec Co., Ltd.,
401 Fujitec Drive
Lebanon, Ohio 45036
(513) 933-5594